Create banner ads for top rated recipe software

Radium Technologies

Radium Technologies is a small software company that specializes in home productivity software. We have developed four products to date: Living Cookbook (cooking and recipe management software), Home Inventory Pro (home inventory software), Diet Pro (diet and exercise software), Bartender's Companion (drink recipe software).

http://www.LivingCookbook.com
http://www.HomeInventoryPro.com

We need new banner ads for our Living Cookbook recipe management software (see http://www.LivingCookbook.com for details) The banner ads will be used in four contexts:

1) Affiliate ads.
2) Adwords image ads.
3) Facebook ads.
4) Cross-sales: We will put the banner ads on our other product websites (e.g. http://www.HomeInventoryPro.com).

Sizes
- We want to offer a wide array of banner sizes to our prospective affiliates so the winning banner ads will eventually be displayed in the following sizes:

468x60
125x125
120x600
120x90
120x60
88x31
728x90
160x600
120x240
234x60
250x250
254x331
100x100
720x300
300x250

- However, for this contest I just need four sizes:

300x250 rectangle
728x90 leaderboard
120x600 skyscraper
88x31 button

- I know that the 88x31 format is really small and hard to work with, but many affiliates really like this size. It goes without saying that you won't be able to fit the same headline text in this format. Just do whatever you think works. I will adapt the winning designs to the other sizes.

Headline Text
- We are looking for creative ideas for the headline. It should intrigue the viewer and arouse their curiosity. One headline I would like to try is "Recipe software that pays for itself in 60 days or your money back." Other possible directions might include (don't use the actual text below - these are just concepts):
- TopTenREVIEWS #1 Recipe Software
- Download.com editor's pick
- Manage your recipes
- Create meal plans
- Calculate recipe nutrition (i.e. want to know if a recipe is good for you?)
- Create a family cookbook for Christmas gifts
- Please don't use URLs in the text. Affiliates don't like that.

Colors
- Use eye-catching colors but nothing too garish. We want the customer's eye to be drawn to the ad but we don't want our affiliates to reject the ad because it looks ridiculous on their website.

Call To Action (preferably on a button)
- Buy Now
- Download Now
- Download a Free Trial
- Click Here For a Free Trial

Branding
- Each banner ad must inlclude a box shot (see attached file) or "Living Cookbook" or "Living Cookbook 2011"

Target Audience (don't forget the affiliates)
- Two thirds of our customers are women. They tend to be older, well-educated and relatively affluent.
- Bear in mind that these banner ads have two audiences. They have to look good enough that affiliates will want to put them on their websites. And they have to appeal to our target demographic in a way that makes them want to click on the banner.

Feel free to use stock photos as necessary. Just make sure the watermark appears in your entries. I will purchase the necessary stock photos for the winning entries.

All else being equal I prefer ShutterStock because I already have an account with them. But if you find other stock photos that work better, I will do whatever it takes to acquire the rights to the photos.