We require three banner ads for a new campaign to promote our 'Live Preview' webpage and service: http://www.intrafocus.com/software/preview . The banners are to be used by AdRoll and Google AdWords and should be the following dimensions and less than 45kb:
Leaderboard - 728x90
Tower - 120x600
Rectangle - 300x250
The banner design should be in keeping with the website and include the intrafocus logo, Various formats of the logo are attached including a white 'intra' instead of black. The words 'Balanced Scorecard Software' must be included. The words 'Try our free preview system' and 'No registration required' should be included or a variation of the words to communicate the same thing.
This is a business user product, NOT a consumer product, and therefore the banner should lean towards a more corporate style. It is also leading edge software (but don't use the words 'leading edge!).
You will notice that the banner headers of the website include pictures of PCs, Macs, tablets etc using the product. These can be included in the design. The graphic on the Live Preview page is quite a good one and would provide a good link for the campaign. There is a page of screenshots on the website that can provide fairly good resolution screen grabs of the product.
If animation is included (this is not required and would have to be very good to be acceptable) AdRoll requires the animation to cease after a maximum of 30 seconds.
AdRoll has a further restriction: "Any ads featuring a white or black background are required to have a 1 px border of a distinguishing color around the perimeter of the ad in order to separate it from page content."
For all AdRoll restrictions please see: http://support.adroll.com/creative-requirements/