Need 728x90 banners to drive clicks from job seekers. Banners will motivate job seekers to register and upload resumes to the website of our new Job Search client.
A) Logo (optional): Client logo to be provided to selected designer for insertion into banner once winning designs are selected. For the contest, please use a placeholder logo for first round design. Use of logo is optional as driving click is sole goal; brand awareness not a goal therefore logos is not required.
B) Banner call-to-action. Instructions: Select one from below or edit to fit your design. Will accept a new call-to-action concept also:
- Sign up and access hundreds of jobs now
- Upload your resume. Get a better job today.
- Sign up and search jobs
- Join now and search hundreds of jobs
- Upload your resume
C) Banner Copy/Messages: Selected one or more to insert in your banner design. Feel free to edit and create your own new versions. Goal is driving clicks and we give you complete creative freedom here.
- Search hundreds of relevant and higher paying jobs
- Increase your salary. A better job is out there.
- Get a job that makes you happier.
- Let your next employer find you. Upload your resume.
- A happier life awaits you. Search for a better job.
D) Additional Instructions:
- If logo is used, designer will be requested to insert our actual client logo in banner after the winning design is selected.
- Designer may be requested to create custom banners based on job category like IT, Marketing, Finance, etc. We will pay for additional cost.
E) Creative theme: Feel free to choose one from below or come up with your own.
- Text theme: Focus on value prop and call to action (wsj banner)
- Visual theme: people images, flash, animated people and text (game banners)
- See attached file for text theme and two visual theme examples.
- Creative goal is to drive clicks.
- NOTE: use transparent background for visual theme, non-transparent background for text theme banners.
F) Banner implementation: Banner will be served on the bottom of the browser window. It will open top to bottom slowly. Served as an overlay above web page. See attached file for 'overlay_texttheme' for example of implementation of how your banner unit will be served.
Specs: 728x90, gif/jpg/swf, 45kb max, 3 loop max