BOOK TITLE: Practice Excellence! An Integrative Approach to Creating a World-Class Healthcare Practice.
AUTHOR: Kelley S. Pendleton, D.C., M.P.H.
SUMMARY: The first part of this book discusses practice management issues such as:
• What is “Practice Excellence?”
An integration of 3 concepts: 1. community connections/external marketing 2. internal marketing 3. practice management
• How to build a team of professionals to help your practice succeed (i.e.: accountant, attorney, insurance agent, etc.)
• How to determine the right business model for your healthcare practice (i.e.: sole proprietorship, partnership, independent contractor, etc.)
The second part of this book examines:
• Issues to consider when selecting, training, and retaining staff
• Team building
• necessary policies, procedures, and documentation
• several statistics to track in order to keep your finger on the pulse of your practice
The third part of this book is a “how-to” resource outlining marketing activities and events that can hosted within the four walls of a practice.
• Low cost ($)
• Moderate Cost ($$)
• Expensive ($$$)
GENERAL: The cover should be clean and professional while illustrating the inter-relationship of practice management, community connections, and internal marketing to produce practice excellence. Vibrant colors to grab readers attention.
POSSIBLE IDEA: A set of Venn diagrams with 3 interlocking 3-D spheres of bright red, blue, and yellow. The areas where the primary colors overlap should change to the secondary color which is produced. (For example, the area where the red and blue spheres overlap should be purple…) The area where all 3 spheres overlap is where the “magic” of practice excellence is found. We are not sure if this “magic space” should be left empty or contain some type of graphic representing excellence or explosion, impetus, critical mass, Big Bang, or what, we are looking for the artists creativity in this specific area. The 3-D spheres should be 3-D in appearance. The graphic could be located between the words Practice and Excellence, with the subtitle and author’s name below. This is the second book in a series…a rough sketch of this idea for Book #2, as well as a copy of the cover of the first book, have been attached for your review.
We uploaded 3 images of possible concept ideas for the CENTER portion of the intersecting spheres to spur creative ideas about what might look good in that central spot.
BOOK SIZE: 6 x 9 and e-book
FORMATTING INFO: Please leave space on the back cover for ISBN-10 and ISBN-13, Author Bio, Author Picture, and book summary.
NOTE:Note:will ask for winning designer to sign additional copyright assignment transferring full ownership rights to Sage Books, LLC.