TITLE: The Email Marketing Primer For Theatres
SUBTITLE (optional): A guide to earning email subscribers and turning them into ticket buyers
I've attached a PDF version of my ebook - the internal pages work pretty well for my purposes, but I loathe the current cover. I'm attached to the idea of having white text on the dark background on the internal pages - and I feel like the cover should have that same aesthetic of white on black.
The fonts used on the internal pages are Ubuntu for the main copy and Francois One for headlines. The cover doesn't necessarily have to match those, but it might give a nice symmetry.
I'm not married to the light blue accent color, but I will want some color I can use throughout the book that presents a nice contrast on a black background.
The only initial thought on imagery I've had is a blackboard with some sort of chalk drawing that represents email. I'm not married to this, but I liked the implication that this content is about teaching theatre folks how to use email marketing on a foundational level.