Wie orientalsaloon das erste buchcover Abenteuer antrat
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Leadership book named "What Brown did for Me" is completed and needs a cover.
The audience is primarly for newly promoted managers but will bring value to anyone in a leadership position.
Was inspiriert Sie und wie stellen Sie sich das Design für Ihr Unternehmen vor?
Book cover both front and back. It should be clear this is a book about UPS leadership. It should show a package car (no logos or UPS name on truck allowed) The words "What Brown did for Me" (title of book) should be seen from a long distance. Suggest trying to make letters very bold, 3D effect. Should jump off the page. No endorsements on the cover. UPS colors are Pullman brown and gold (not sure what color the gold is)
Bottom line when you see 100 books on the shelf this one should stand out. The book is based on my experience as President of UPS International so even a hint of worldwide may work but that should not confuse or pull away from the main message.Below the scene the words "Lessons in Leadership from the former President of UPS International." Below that is should read in very large letters Ron Wallace and then is small letters with Randy Gravitt Jim Fallon & David Schiff. You will see an example of our temporary book cover. It is pretty good except the title on the truck is not good. May want to try to angle the truck as it is coming at you to show action. After saying all that, I really want the designers to be creative and put together a cover that will have super strong visual appeal.
The cover should not be over busy or goddy. The professional UPS image must prevail so nothing cartoonish will work. Visual appeal is everything for a book to be seen. I think the colors will help. When I walk into a book store at an airport and look at the books 1 or 2 always pop out because of the cover. Lets overwhelm those 1 or 2.
I've attached 1 version that has already been done. It needs some work and two other designs for some inspiration! Best of luck designers and I look forward to seeing what you come up with.
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Dateiformate der finalen Designs
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