I have a lot of ideas for this logo brand identity.
1. I would like to have Optimal Mindset Consulting written out in a font that represents performance such as making each letter composed of different things (football, basketball, tennis ball, golf club, golf ball, dancers legs, gymnast, fitness weights, musical instruments, microphone, etc.) Anything that relates to performance is important but most of my work will be with athletes (adult and youth), musicians, dancers, etc. I will work with teams and individuals on all kinds of mental skills such as confidence, reducing anxiety, building a positive mindset, having fun, communicating effectively, team building, focus training, motivation enhancement, and much more. If you could make the logo look really eye catching and get those messages across in some way, I would love it! Also, all of my performers are in the spotlight so maybe you could make it look as if there is a spotlight shining down on the logo. It might be cool to add some sort of performance venue or stadium in the background as well.
Another idea would be to have a persons head drawn with some sort of toolbox (the mental toolbox) which holds tools such as confidence builders, focus tools, motivation, positive focus, goal setting, pre and during performance routines, etc. I help my clients build these mental skills in which they develop a "mental toolbox" for which they can pull out what they need in performance or competition. I want the image to be positive minded, but cool looking. I tend to like blackish darker backgrounds but whatever you think looks good will be great. Might be nice to have a glossyish look.
look at my website to get a better idea:
P.S. There may be more opportunity for business in creating a visual for my website and I will also write a book in the future which I will keep in touch with the designer about.