COMPANY DESCRIPTION: Medical Field. We draw blood.
TARGET AUDIENCE: Medical providers.
To further the brand experience, we are striving to create a logo that will elicit feelings of:
Our desired end result is a brand that is embedded and known within the medical community for its transparency, ease of use/simplicity, reliability, and accessibility.
Our brand will be presented and expressed in a fashion that emphasizes patient and physician empowerment. It will be conveyed in a fun, engaging, and social manner. All aspects of the brand will be designed in a modern, open, and bright fashion. Ultimately, the brand will inspire action.