Cannabis User Accessories;
Is Weed the New Status Symbol?
***NOTE: Cannabis is NOT the brand Name***
(Submissions with the brand name "Cannabis" will not be considered)
Cannabis is not something that is exclusive to a male majority, the brand appeal should NOT be gender specfic.
Cannabis provides an alternative to alcohol for those simply wanting to unwind for the day or relax and socialize at an event. Cannabis consumers are normal and productive members of society.
Millennials have dominated the market since data recording, holding 49% of the total market share in 2016, with a slight increase to 51% in 2017 and forward. The most profound finding for me in research is that that majority of gender consumer respondents were women by over a 15% margin. (Male 41% - Female 58%) Women are more active on social media (Instagram) than there male counters.
Average Age of Cannabis consumers; the majority of respondents are between the ages of 21-35. What is significant is that a combined 32% of adults 45 years or older consume cannabis. This signifies that cannabis consumers are professional adults. What makes this significant is that the data suggests that cannabis consumers are not those types that are stereotypically portrayed as misguided and unmotivated young adults. When adding in the 36-45 year old group, a total of 58% of cannabis consumers are in the age group of "professional adults".
What's interesting is baby boomers (Born between 1946 and 1964) are the fastest growing Cannabis consumers with a NYU study reporting a 71% increase in usage by those over the age of 50 . This demographic is already looking to alternative therapies to manage symptoms of the various age related ailments.
In general the Brand and Logo should have market appeal to all ages and demographics without typical cannabis sterotypes.