Image we want to project is reliability, safety, toughness, traffic expertise. Pick two. If you can convey all four in a design, wow.
Target audience is utility contractors.
No shields please, used in competitor logo already.
Must look good on white background - will be primarily seen on the back or side of a white pickup truck.
Keep it readable. 3-D effects, shading, watermarks, small fonts get lost on a moving truck.
"Guardian" must be in the logo. We prefer to include "MOT", but it could be dropped if it gets in the way. No other wording necessary unless it adds value.
Logo images based only on letters are too abstract. Looking for an image in the design, could be a spirit animal, character, scene, road, traffic cones, something less obvious, or even abstract is fine if it conveys brand. Wherever your mind leads you, we are open to anything.