With reference to the attached images showing current and previous logos. We prefer the simple electriq with white bg, however we have recently been using the 'new electriq' logo.
We have only used the new logo for a few months and the feedback has been negative enough that we need to do a complete re-design.
The reason we wanted a new logo is because the original logo is nice, but too generic. Simple is good but something that is unique and conveys the message of 'distributed energy', 'environment', 'commercial', 'innovation', 'new era of energy', 'intelligent energy' future with electriq, technology integrations ,building a road map to sustainability for our clients etc
The emphahsis on the IQ in Electriq logo is interesting in either within the font or as word mark/letter form or both.
Needs to have a clean corporate approach with a futuristic feel.