Latticeworks brings innovation and flexibility to the What, Where, and How of highly skilled work and re-imagines the shape of successful careers.
We are interested in innovating around the idea of professional success to create a new, more integrated, vision. Our definition of success includes the prestige and power of the existing 'masculine' structures, while including a focus on the feminine qualities of passion and personal expression. Our brand needs to reflect this integrated vision of success.
Our target audience will be sophisticated professionals. They are highly intelligent, driven people interested in luxury brands, who also want greater freedom. Our brand needs to make them feel secure, respected and interested in taking a chance.
Our brand should portray a mix of both creativity and innovation, while being classic and professional.