Location - Cronulla, NSW. Beachside suburb, Located in the Plaza which gets several thousand passerby's daily.
Demographics - 20-50 y/o, Male & Female. active & fit, proactive with their health, lots of families, generally wealthy, patients involved in varying sporting clubs - golf, surf life saving, cycling, soccer etc.
Values - Top quality healthcare, educating patients on how to look after themselves & prevent problems, going to great lengths to ensure patient gets the treatment they need (even if it's from a health provider that we don't have)
The name is changing from Cronulla Osteopathic Centre, our current website may give you some more ideas of what we are about (http://www.cronullaosteo.com)
I will be using a slogan, but that will be decided in a couple of days so leave room for it. As i'm trading under my company name, i must have 'Pty Ltd', but i would like this to be small & subtle.