Our business is positioning itself as a unique alternative to the contemporary orthodontic practice which tends to be high-volume and very profitable at the expense of the individual patient experience. We are countering this practice model and corporate intervention in the marketplace by tipping the scale back toward the patient in a more equitable way. We operate a single location in the community that our provider lives in and pride ourselves on local involvement.
We do not want a design that incorporates a tooth or teeth.
If use Initials as element, we prefer WCO or even just WC.
The business will be located in Thompson's Station, TN which is near Nashville, TN. Nashville has an Americana/hipster vibe that we want to tap into and coordinate with. We like, clean, cool, simple designs that are not too modern or playful. Badge logos are fun and we tend to like the circular or rectangles. Tend to prefer more masculine fonts to bubbly or cursive. We are open to playing around with where the emphasis is placed, but have preferred when emphasis is on Chladny and Orthodontics and less emphasis on Wes. This seems to have a better balance. The official name will be Wes Chladny Orthodontics but we would also like to see a simplified logo based on the initials WCO or just WC.
We know Wes Chladny and Orthodontics are not a super fun words to work with but we think with the right balance we can make it work!
Many of the original designs have included "Est 2018" or "Established in 2018" because it was mentioned in the notes and is common in many of the designs with the style we are trying to capture. However, we have decided we prefer that future designs not include "established in 2018" or other variations.