We are creating a new brand and the logo will be placed on all the lab equipment. Our lab equipment is of superior quality, best in the industry.
I want people to know that Waverly means the best quality in the industry. Some of the features: 1) They are built tough, with the best materials. They have a long warranty and can be used in the most extreme conditions. 2) They have the best precision and accuracy when it comes to temperature control, speed, 3) They have quiet operation with minimal to no vibration. These are modern well-oiled machines that are more expensive than the competition but for good reason.
Logo should look modern, project high quality. I would like it to be modern, bold and catchy to stand out against the 'old' competition. The emphasis is on "Waverly" and not so much on Scientific. Waverly is the brand. An icon in the logo is optional.
I've attached a brochure and picture of the lab equipment that we will be branding. This will give you an idea of the colors and the type of equipment that we are branding. I also attached a few logos that I like for companies that represent high quality, durable, efficient, powerful machines, just like my product.