We would like a an animated man walking behind the logo on a path that is futuristic... The animated person should have personality and is walking the pathway to the future.
Primary Function of Logo
• Boost recognition: We are new to the field of training and will be competing with a lot of other players?
• Create trust: We want a logo that conveys our honesty and integrity to be “the most trusted and respected private training provider in Australia that delivers high quality, customer-focused content via unique, modern and innovative delivery methods”
What we are hoping the logo is:
- Simple (this is the most important thing)
- Versatile (eg. works in a range of mediums)
- Appropriate for a training organisation
- Only two colours (purple and gold)
Logo to have two (2) options:
- one with the symbol and the name (being ‘Future Institute of Australia’ or even just the ‘Future Institute’) included
- one with the symbol
For example: Nike has a logo with just the symbol and another logo with their name and the symbol
Things that we don’t want to be included in our logo:
- Clichés about ‘training’ or ‘future’ – arrows, ticks, books, light globe
- Clichés about ‘Australia’ – the map of Australia, southern cross, the globe of the world