NFA was established in January 2006, as a regional wealth management enterprise. Our clients rely on us to manage their money, provide seasoned advice, and protect their wealth throughout their lifetime and beyond. Our clients generally have between $500,000 and $10 million of investible assets. We serve a growing number of women decision makers, families with a member with special needs, and retirees.
Our logo type was introduced at the inception of NFA, and has been in use, unchanged, since then. We are looking to “update” and “refresh” the logo, making it more current, more appealing to a younger audience, and design it for optimal recognition with social media applications.
The decision to use Newcastle in our name was purposeful. While we enjoy “the one and only” brew from the central UK by the same name, the beer has no connection nor any underlying subtle theme implied. We break it down like this:
“New” – a fresh look, or fresh perspective on personal finances; new ideas to simplify or streamline financial concerns and portfolio structure.
“Castle” – The long, through the centuries, proven method to protect your person, family and property (or wealth.) It is strong, built on a solid foundation, and difficult to penetrate uninvited.
The color palate was chosen to accentuate the traditional nature of our work. The gray also worked as the natural default color for a castle. The dark red type made it easy to read and appealing.
We are open to new colors for the refresh, but would like to stay with part or all of the current palate for continuity sake. Our customers need to know it is still the same company!
A sample castle is attached, found on the web, to give you an idea of a nearly acceptable interpretation of the castle. We like the approach, but cannot tolerate a “cartoon” interpretation. Our work is serious, as are the consequences of it and the new logo needs to be current, but respectful of the import of the typical work we do.
Ideally, we’d like to keep the 3 words unchanged, serif style, all caps, with Financial Advisors under Newcastle. The castle can move around, take on a new character, etc. The finished product needs to be usable for social media applications like Facebook, Twitter, Linked In, Yelp and Angie’s List.
If all that isn’t enough, you can peruse our web site and convince yourself that the new look is long overdue.
I look forward to the first pass of ideas!