It would be preferred to have the logo stand on it's own, but variations with the name and/or slogan would be great to see. :)
The old logo (butterfly) does not need to be integrated within the new logo.
Summary & Context
After 12 years in practice, Dr. Lisa Dickinson ND (Naturopathic Doctor), is opening an integrative healthcare center. The design of a new logo for the center is part of the strategy to communicate its vision, and to position it in the community.
The vision for Amber Wellness Group is to be known as the place for people with complex health challenges including cancer, infertility, or pelvic pain to receive confident, compassionate care. Our practitioners are dedicated to providing options, and to supporting our patients in their autonomy. We take pride in our expertise, our open minds, and our listening skills that enable us to explore the full breadth of treatment options.
We take a collaborative approach, consult with each other and with our patients’ healthcare team outside Amber Wellness Group, and give our patients the straightforward, honest recommendations they need to actively participate in their care, too. For practitioners who share and invest in our vision, we provide an environment that supports them in building an outstanding practice. From the moment patients first step into our space, we want them to feel safe, taken care of, and at ease.
Amber Wellness Group is in the business of delivering holistic and integrative healthcare, specifically but not exclusively to patients with the above mentioned health challenges.
Finally, more and more holistic and integrative providers begin to address fertility in their practices. Amber Wellness Group already has years of experience in that field, and is able to integrate [neurotransmitters and genetic testing in addition to hormonal aspects.]
Amber Wellness Group is planning to offer naturopathic medicine, acupuncture, massage therapy, therapy, and nutrition counseling, possibly also health and/or life coaching and/or reiki or a similar modality. Other services will likely be added in the future. Beyond one-on-one treatments, Amber Wellness Group will offer classes, group therapy and educational events.
Part II: The Logo
If the new logo could inspire one thought, feeling, or action, Amber Wellness Group would want it to be this:
“Wow!” It needs to represent the level of quality of care Amber Wellness Group provides, and inspire confidence.
The logo will be used in a wide range of sizes, from social media profile images to large banners. It needs to be clear and compelling at any size.
Dr. Lisa Dickinson’s current website: http://amberwellnessgroup.com/. None of the existing visual elements have to be continued or integrated in the new logo design.
One preference is to integrate the color amber. It is part of the business name because it symbolizes healing and protection across several cultures. It’s warmth seems appropriate as a way to communicate the atmosphere at the center.
The main contacts for this project will be Dr. Lisa Dickinson and Philip Krain. Development Director of Amber Wellness Group.
Other thoughts for one liners…
Courage: to heal
Courage to take the next steps
Courageous and compassionate medicine
Wholeness in medicine
Medicine in it’s wholeness
Medicine that is full of heart and courage
The courage to heal…
The joy of courageous health
Take the journey to whole healing
Medicine for the soul
Medicine for the heart
Medicine for the courageous heart
Joyful and courageous medicine
Living life fully
Inspiration in medicine
Resilience, healing and wholeness