Nudge Leadership: Logo Brief
We are a team of highly experienced and qualified Business Coaches and Leadership Mentors. We’re united by a passion to help CEO’s, Executive and Managers transform themselves and the teams they manage so they operate as a highly effective and efficient teamSpecifically this product that we need the logo for; Nudge Leadership is a brand in it's own right under our organisation.
Our Values are:1. Quality2. Transformation/Making a Difference3. Innovation4. Results5. Holistic Health (mind, body, soul connection)
The mission statement:To support and empower organisations and individuals with very practical ideas and skills that are easily implemented, nudging them over time to make a transformation that is sustainable and encourages people to take responsibility who they are and the decisions they make. This puts the individual at the centre of being responsible for the results they get. We believe that to lead you need to change yourself and nudge others to do the same.Our target audience is: B2B, where there is a desire to be part of the solution, with senior level management buy-in. Could be in Australia or the UK (possible open to Asia as well).Attached is a mood board to give you inspiration for what direction we want to go in. We want Nudge Leadership to feel like it would fit into the corporate world but it almost has a cheeky personality, if it were part of the corporate world it would be a disrupter or influencer. Its a company that would be a visionary. See where trends are going.
In your response could you think of a few colours that would be part of a colour palette that would support the primary logo