We are an innovative medical device manufacturer that specializes in pain management devices and education. Our education and product technology combines Eastern theories with Western science. We are creating a new medical device that uses gentle DC microcurrent (similar to TENS pain relief technology) to treat women suffering from infertility. We need a new logo designed for this device to be used on the device itself, as well as in print and digital promotional materials, and so on.
1. Middle class North American women between the ages of 25 - 40 suffering from fertility issues, wishing to start a family
2. Medical professionals who treat women with fertility issues
We would like the logo to reflect our "east meets west" approach through the inclusion of a yin yang symbol, which shows the direction of energy. Our preference of how this may be used is be a mother embracing her child (together they form the shape of a yin yang), but we are open to your creative interpretation, so long as it reflects fertility, or the relationship of a mother and her child in some easily recognizable format. We would also like to see the female gender symbol included in the imagery. Colour choices should be light pastels (blues, pinks, yellows, purples). Typography should be soft, and can either be sans serif, script / handwritten, or sans serif and script / handwritten combined.