PLEASE READ THIS SO YOU KNOW WHAT WE'RE LOOKING FOR AND DON'T SUBMIT
ANYTHING THAT'S OFF BRIEF!!
Hi to all designers and thanks for your submissions!
I'll do my best to give individual feedback but if I don't please
refer to the 'Contest Discussions' underneath the entires for ideas
about what we're looking for.
At this point we like:
The 'font' and 'layout' of number 7.
The 'cleverness' of incorporating different elements is a subtle way
of number 1.
The natural 'blue' colour of number 22.
We DON'T want anything 'too corporate' and please use more natural
colours - no more dark greens and yellows! We'd like the winning
design to use natural colours. Remember the brief talks about
"clarity, light, friendly, positive, knowledgeable, horizons,
connection... and we'd like to add simplicity and clever" to the mix.
PLEASE DO check out the logos we've picked as examples. We feel these
reflect what we're looking for. We don't want anything overly
corporate or a logo that looks like clip art. We're looking for
something that is well produced and friendly.
PLEASE DO use a sans serif font (straight lines). Entry number 7 has
the closest to the sort of font we're looking for. A font with
slender, straight lines.
PLEASE DO create the logo using capital lettering.
PLEASE DO create the image in a hand-drawn or more abstract style. It
needs to look friendly, creative and well produced. See the logos
provided as examples to see the quality of image we're looking for.
One final request. We need to use the winning logo's font in our other
materials so we'd need permission to use it.
The Team at Light Mill Media