The logo should communicate the image of an expert (the guru) that provides guidance to business owners and aspiring entrepreneurs that have questions about operating their business in the modern online business world. The logo should include the ideas of 'online', 'guidance', and 'leader' in the design. It should be a modern design, and can be fun but still appropriate for business.
It doesn't need to have a tie in the logo, but it should have some indication of 'business' or 'entrepreneur'. My target audience is people who are looking for help to operate their business online and embrace technology to promote and operate their business. I believe there are many ways that a business can be operated more effectively online, and there are many tools and resources available. My audience turns to the Modern Business Guru for guidance in learning about online resources and how to use them.
The logo should be adaptable to our website favicon (square - all sizes) and banner (1000x200), podcast (1400x1400 and 150x150 square), business card, and other online media (Twitter/Facebook/etc.)
I would like to see an audio equalizer graphic. It can be subtle (faded) or obvious (not faded). I need to see variation to tell what I prefer.
Please feel free to ask me questions. Thank you for your hard work!