We want to strike a balance between looking very corporate (institutional, cold) and modern (young, progressive, relaxed). We have to balance our personalities (which lean towards modern) with our target audience (being older men who are used to more of the corporate feel).
Another way to define the "Myn and Max" elements of our name is this: Think of a smaller company (represented by myn) joining a larger group of companies (represented by max) and now they're working together for their collective and mutual benefit.
Many of you, through your designs, have portrayed MYNMAX as "up and down", or bar graphs representing profit. But central to our theme is the idea that small companies can join a large collective of other smaller companies to obtain the benefits of better purchasing/bargaining power. As such, MYN may represent the small company, and MAX may represent the bigger group.
Please see the newly attached file below on ONE idea to convey group. You may likely have much betters ways to do this.