What we want our logo to communicate: Excellence, Elegance, Clarity, Relevance, "Trust Us," Clever/Artistic.
Our tagline is: "For Your Best Audition Every Time!" Our customers will use our product to gain a competitive edge in the always nerve-wracking, high-stakes process of auditioning for musical theatre college programs and musical theatre roles in theatres across the country. Our target customers are from about 16-40 years of age.
They will put the sheet music they buy from us in a three-ring binder and take it to their auditions for a pianist to sightread - that's why we thought of possibly using an open book as the basis of a pictorial or emblem logo. Instead of the stars rising out of the book (like in the example we uploaded), some sort of fluid music staff/notes rising out of the book could be effective in telling our story. We will eventually also want to adapt the logo into an icon for an iPad app. We like the icon for musicnotes.com and uploaded that for your review.
We're also interested in how a wordmark might represent our business, but we feel some type of musical identifier incorporated into the design, such as a music staff or note, might be helpful.