Our company is named Daily Health Blend, and will sell supplement pouches targeted to specific health conditions, such as heart, memory, and joint. Our primary value proposition is that we are simplifying the very confusing nutraceutical world by selling daily packs of everything you need to manage your health concerns. Our packs are specially formulated blends of the most effective supplements on the market, and you take them daily. Hence, Daily Health Blend. We are very research focused, and are looking to achieve long term customer retention through high quality products at attractive prices.
Each product will be a box containing 28 daily-use packets of 3-5 pills each. We will ship every 4 weeks so that customers never miss a day.
Our target market is the baby boomer demographic (ages 45 - 70), and we plan to sell primarily through an online subscription model. In this regard, we are similar to subscription box services such as Bulu box, Birch box, Blue Apron, etc. However, we would like to keep the possibility open of selling our products via other channels as well, including brick and mortar stores.
Our ideal logo will be fairly simple, yet unique, and will appeal to the 45-70 year old (Baby Boomer) demographic. We are positioning ourselves as experts in health and nutrition.Please no icons/images of pills. Even though we are selling pills, we don't think this would appeal to customers.
The logo will need to fit into the header bar of our website, so it will need to be a horizontal-style design. Please use vector graphics so that logo can be resized if needed.