Kreatr is a marketplace enabling creatives to create and sell their products via branded storefronts. Logo can be Kreatr or kreatr.co
How it works: 1.) Creatives sign up online, get their own storefront to create, publish & sell their photos & designs within products (eg: wall art, frames, prints, photobooks, greeting cards, clothing and more) powered by a marketplace. They can also monetize their work/designs making them available to other storefronts via the marketplace. For example a local fundraising organization uses a creatives greeting card designs during the holidays on it's own storefront. 2.) Individuals customize & order products from storefronts powered by the marketplace. 3.) Products are then fulfilled and delivered by approved fulfillment partners on the marketplace.
Target audience: are freelance creatives, photographers, artists wanting to sell their work in a variety of high end products and savy consumers who support the creatives and demand unique high quality design of their products. Creatives range from part time/freelance photographers for sports, nature, travel, still life etc to well established photographers, also illustrators, designers.
As the logo needs to appeal to a wide range of people, it needs let the creatives work/content stand out and not overwhelm (ie: modern, simple). Personally I like the new VRBO logo, I also like the idea of rounding or "swirl" in the type as the name is "hard" with all the "k's" if that makes sense to keep it aproachable.
-Kreatr is simple, fun, dynamic.
-Simple clean, letting artists work standout
-Brand is solid, flat illustrations, gradients and or black/white, greys pastels