OrtusAcademy hat ein neues Design im Rahmen eines Design-Wettbewerbs in der Kategorie Logo erhalten:
Design a logo for Money Club, a hip Financial Education company for young people!
Sehen Sie sich den Wettbewerb von OrtusAcademy in der Kategorie Logo an…
Designs zur Inspiration
Designs zur Inspiration
You are under 30 and struggling. MONEY IS HARD. Knowing which financial moves to make can be overwhelming. It’s tough to keep up! What is your purpose? Where are you heading? How can you make enough money to pay the bills, let alone to live the lifestyle you want? Your financial decisions significantly affect the quality of your life. But money is not taught in schools, by parents, or by society. Why? Money is essential in life, but no one helps you with it. We believe in you though! Fortunately, you can become financially intelligent, and we can help. Money Club is an online game, course, and community that teaches young adults how to make smart financial decisions. Play a game that walks you through 5 years of financial decisions in life. Learn through the concepts, and feel the rewards and consequences of your choices. Watch your scores increase while advancing through course checkpoints, and gain new abilities, knowledge, and resources to manage your finances in the real world! -- That message was directed towards our Audience: primarily 14-24 year old young adults who are conscientious and want to learn about money. Oftentimes they take the course as part of a school program, or the course is gifted to them from a parent or loved one. We want the Money Club brand and logo to speak directly to a motivated young adult, so it should feel accessible, energetic, empowering, helpful, and honest. -- About our Organization: Ortus Academy created this game about 4 years ago and has used it ever since as a teaching tool. Students in middle and high schools in and near Baltimore love to play Money Club! Students report increased interest in finances, and test to know more about the concepts and skills to make better financial decisions. Teachers, parents, and partners are thrilled with this. We are now bringing this magical learning experience into a form that is more widely accessible to young people everywhere. We are building an online version of Money Club! Please help us to make a killer logo that makes people feel excited to learn about money! -- You can more read about us and our work and mission on OrtusAcademy.com. We are building a new website here and for Money Club, and your logo will be prominently featured! Thanks so much for your consideration. Let me know if you have any questions or ideas! Looking forward to seeing your awesome concepts come to life! - Chris Kindig
Farben zur Inspiration
Here are a few more ideas that could help to inform the brand look and feel, and perhaps stimulate some ideas on iconography: We are positioning ourselves as an accessible, youthful, fun, relatable way to learn about finances. Whereas many financial education related products have been more serious, "professional", and business-like, perhaps more focused on the trappings of success, this course and our company takes a more holistic approach to money. This includes finding your life purpose, pursuing a career, developing good money habits, and making wiser financial plans and decisions. Our logo will be aimed at young adults. It could feel like a cross between a hip fin-tech app (like Mint, Robinhood, Nerdwallet, Acorns), and a wellness/education brand (like Headspace, Lumosity, Waking Up, Yogaworks). Maybe with some of the whimsy of a game app. Another area of inspiration is to incorporate symbols that refer to money, such as a coin, the cent symbol, a dollar bill, etc. I noticed and included for reference that the Bitcoin logo, turned on it's side, could be turned into an m, for Money Club... ...maybe the center of the m could be extended down through a c, so it looks like the cent symbol. ...whether that idea is used or not, it could be cool to have a custom coin with the letters MC on it somehow. Just one idea though! :) Feel free to go a totally different direction, I encourage you. :) I have helped 4 organizations create new logos on here so far. I absolutely love the process and getting to work with such talent. I can't wait to see all your concepts!! Thanks so much!
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