I'd like to see a few options that include the gear concept. But I'm not stuck on it. I'm open to your suggestions!
We want to convey trust in our process and our methods, NOT some
fantasy, get-rich bullshit. We're for focused, hard-working, committed,
real business owners. Not fools who try to make a few dollars in their
We want to convey that building a business is NOT a mystery or magic trick; instead it's a relatively stable, predictable, mechanical, scientific process.... just requires a lot of learning and hard work to put lessons into action.
We need *some* warmth and personality. I am not some boring accounting firm or mega-corporation. I am not super-formal - I've got personality when I speak on stage and people really like that.
I believe our target market - business owners - should seek to achieve a certain degree of freedom and lifestyle; too many business owners stress out, have failed health and relationships (my former self included).
Just be careful not to get too much into "get rich tomorrow" or any kind of cheezy palm trees or anything that make it look like making money is easy... it isn't! It's hard work (yet relatively predictable).
The implicit idea is: put in the hard work necessary, and you too can have a Profit Factory that allows you to have a comfortable, flexible lifestyle, if you're willing to put in the time, energy, and effort required.