Design a professional logo for V-Care!

V-Care

V-Care manufactures, markets and distributes vitamins and dietary (food) supplements. Therefore, the values we wish to convey through our logo are:
- Reliability & Professionalism
- Nature
- Health
- Lifestyle
- Familiarity
As these values might be considered conflicting to some degree, the logo does not need to convey all these values.
Target Audience: More female than male, ages 25-45, mid-high income.

I'd like to explore the following colors:

Let designers make suggestions:

The logo focus is on the V shape. The rest of the logo is a changing word . for example:
V-Mom, V-Easy, V-Teva, or V-Sport.
In detail: V-Care operates several dedicated stores to segmented crowds, such as vegetarians or athletes. Each such store is named according to its designated crowd, but retains the letter "V" at the beginning of its name. Therefore, strong emphasis should be put on the letter "V", as it will be the recognizable trademark of the company.

Please see attached some logos of related companies which may be used as inspiration or convey some of the values we seek.