***UPDATE*** Many of the designs being submitted are primarily font-based with little, to any graphic elements. We are not looking for a standard font-based logo - there needs to be some creative graphic elements. We are looking for a creative, and graphic "interpretation" of an internet marketing company - using the design brief below. We are aware this is a more difficult challenge, compared to other contests. Thank you for your time!
CLICKibble is an online marketing company. We specialize in very specific marketing services including Pay-Per-Click Management, Search Engine Optimization and sales/lead Conversion Optimization.
Our new website will have a white & grey background with BLUE/white primary graphics, with ORANGE/white ACCENTS & calls-to-action. Site will have a lot of clean white-space, simple user interface, yet with bold graphics - creative, inviting, gender neutral.
Here are a couple “creative ideas” we’ve given thought to, but this is NOT required...
- a “bite” being taken out of part of the logo with small crumbs scattered below- bits, pieces or small chunks of the logo trailing off
- letters in the "ibble" portion of the name smaller, and turned slightly
- Blue with orange accents, but not too dark or saturated... here are a couple color examples:
- Dominant color BLUE. Orange should be an accent color only
- Blue: HEX# 0c61ac Orange: HEX# f68229
- Orientation must be HORIZONTAL (cannot be vertical)
- Focus on the word “CLICK” - “kibble” is important too, but we don’t want it to dominate. The word "click" should also be dominant when displayed in all white, on a black background (inverted).
- Professional but with a SLIGHT touch of “playfulness” or “youth”
- Most likely needs to be slightly rounded letters, no hard edges
- Most likely to be a mix of upper & lower (not all caps)
- Prefer average to “thicker” letters - not too thin or narrow (but a mix of letter thickness/size may work well)
- Prefer no OBVIOUS "mouse" or "pointer" icons please - at least, not "literal" icons, because they tend to be overused online. An "artistic interpretation" of a mouse-click would definitely be considered.
These types of fonts would be suggested (Don't take these logo suggestions literally - these are for inspiration only):
- No ultra-modern, "tech company" or overly-masculine looks - meaning, NOT like these examples:
Our typical customer:
- Experienced marketing professionals
- Real Estate, Travel & Tourism, Health-Care, Automotive industries
- 60% male, 40% female
- 30-45 years old
We WILL be providing feedback throughout the contest. Thank you!