Healthy active ageing - protein powder for grown ups.

Adalin Health

No slogan, but I'd love a 'smile in the mind' witty logo with a hidden message, like the a to z in Amazon or the arrow in FedEx.

I've designed a protein powder to help for men and women aged 55y and older maintain muscle mass as they age. Think protein for grown ups. The company also has probiotics, prebiotic fibre and other natural health products targeting the mature age group in the pipeline.

This is to be a company logo for a start up in the healthy ageing category of the health and wellbeing/food/beverage/fitness/pharmaceutical industry.

The logo should convey empathy, knowledge and trust. Think 'The Sage' if you're into archetypes.

The first product to be launched will be a protein powder designed to stop muscle loss and maintain muscle mass for middle-aged men and women to keep up their active lifestyle. Future products will include probiotics, probiotic fibre, vitamin and mineral blends, MCT oil, etc.

See attached:

1. 15s to...stories. A narrative about the launch product.

2. Example. I've attached an example of an existing brand look and feel (http://www.trueprotein.com.au) that I like which is doing great things targeting younger gym goers. My company will be similar but targeting middle-aged men and women who don't necessarily go to the gym.

3. Brand brief.

4. Additional inspiration: I like knowledge implied in BodyScience (http://www.bodyscience.com.au), the witty A in Ascent (http://www.ascentprotein.com), and the sense of motion and activity in aNuMe Momentum (http://www.thedieline.com/blog/2014…-packaging).