The logo should be targeted at the following.
Ages 5-35 (with the younger audience being most important).
Gender should be 60% female v 40% male.
The logo should have a young, fun and obvious feel without being cartoon like or childish.
A retro twist would be perfect.
The logo must be able to be used in a variety of situations, including high street retail store signage and websites, as well as business cards, stickers, labels etc etc.
Updated brief 21/09/2011
Please try and make any design attempt oblong in shape. This is better for banners, shop fronts, website headers and ebay logos.
I really need the design to be easy to read with a simple font and simple logo (nothing to fussy). The design and font must be easy to read on a shop front from 30 feet away and maybe 10-15 feet off the ground.
Hot pink, with aqua blue/green are the two colours i prefer. This needs to ideally be on a white background.