I picked Turnbridge for a number of reasons:
(1) because I thought it sounded sophisticated and serious compared to many other fluffy sounding HR consulting firm names and
(2) because I like the idea of combining the stability of a stone bridge with the dynamic adaptable nature of a bridge that turns/moves so that you can take different paths and not locked into one direction.
(3) capturing the idea of transitioning across unchartered potentially dangerous waters to move from the security of the current known state to achieve great things on the other side.
(4) and capturing the idea of exploring many paths, not just one. the idea that the bridge opens up to many options, to many different directions, to different end destinations.
So the image is one of rock solid stability and dynamic motion.
The logo doesn't have to capture this idea. I really just want something very cool, eye catching - something people would notice and want to wear on their shirt or jacket. Something that would draw attention on a tradeshow booth. Attractive and intriguing is more important than simple and obvious symbolism.
The name Turnbridge does not need to be dominant. It can be a subtle small subtitle underneath a great image.
The colours I chose do not have to be. Open to other colours if you feel they work better.