Essentially, we want an updated version of our Lloyd Aviation logo to follow the abstract design style of our other businesses Lloyd Marine (Luxury yacht charters) and Lloyd Helicopters (Helicopter sales and acquisitions). We are looking for a logo that is clean and simple, yet illustrates that we are in the business of selling and buying business jets. Please disregard the current pictorial element of the Lloyd Aviation logo, however, keep the text the same. The new pictorial element needs to be clean, modern, abstract and have a luxury appeal.
Four colors to use (in the following order only): #0069AA, #0096D7, #0069AA and #0096D7. Feel free to use 1, 2, 3 or 4 of the colors allocated for the abstract image, however, please use them only in the order listed.
Unless there is a good reason not to, use the current "Lloyd Aviation" text found in the file lloydaviation-logo.ai.
Note: The Lloyd Helicopters design uses negative space to represent the helicopter blades which we quite like!
Looking forward to seeing the designs!