CAPFAC is a new funds management business which plans to offer an investment profuct suitable for retail (i.e. ordinary) investors. CAPFAC's target audience will be financial planners and investment management platforms which market these investment products to their clients, e.g. for inclusion in a superannuation fund:
Essentially, what CAPFAC aims to do is captured by the name, which is short for 'capital facilitation'. CAPFAC was formed to develop a funding vehicle for potential franchisees, that is to invest in business loans extended to people buying and setting up a franchise business. Popular franchises include McDonald's, Pie Face and Burger King. CAPFAC's investments generate returns for its investors.
Finance will only be provided to potential franchisees with the full financial and historical research support; that is to say, if the company which owns the franchise commits to buy back the franchise in the event the franchisee fails. This increases the security of the investment.
Note: the above description is quite complicated so I think it's best to focus on the simple values: funds management, franchise businesses, innovation (franchises are a major source of growth but potential franchisees find it difficult to secure finance) and all the values you generally associate with a financial product - stability, security and so on.