Values and Feelings the Design Should Communicate: logo should induce a feeling of professionalism, hope/possibilities, edgy fear, innovation, courage, and modern coolness. Imagine how one would feel before riding on a Ducati Monster motorcycle. The Valiant Life name comes from the belief that to live a fulfilling life with unlimited potential, one needs to think and act bravely. We want the logo to show that we can help our clients "play big" rather than "play small" in the game of life.
What We Want:
1. We really like the sample "Valiant" logos we uploaded where the letter “V” is the center piece of the logo. Thus, playing with the letter “V” is a good place to start, or surprise us with some other play that’s mind blowing.
2. It would be very nice if the “Valiant” part can act as a standalone logo that can be attached to other words/business lines in the future because we plan to expand the “Valiant” brand to other business lines (i.e., Valiant Consulting, Valiant Medical, Valiant Properties, Valiant Travels, etc.).
What We DO NOT want:
1. NO cursive text, animals, wings, swooshy people, or light bulbs in the logo.
2. Logo should NOT deter, but rather empower women to choose us. The balance between using “Valiant,” which already has a more masculine connotation, to appeal to both genders is important.
We will be very active in responding to questions and providing feedback to make the process as easy as possible for all of us. Most importantly, please have fun with this because we believe that the most creative and best ideas come when we’re all having fun.