We want to see variations of the attached logo mark. We don't want something totally different, we just want modified/tweaked versions of this one.
Please focus on the orange triangles mark, NOT on the text of our name.
We want the logo mark to be "softened" to be more warm and approachable, yet still professional and premier. We want it to convey journey, and look less like a stencil or outline (so maybe a bit bolder).
But, it still must resemble the attached concept.
We care less about what you do with our name and the text (Leadership Worth Following or LWF) - we are focused on the mark itself. It is okay not to even include our name in the design, because we want all the attention to be on the mark. But, if you have a particularly creative idea about how to use our name in the logo, please do include it. We have not decided yet if we want to include our full name or just our initials (LWF) in the logo, so it is up to you to decide. But again, only focusing on the mark itself is perfectly fine, and even preferred.
The color must be orange.
We are looking forward to seeing your concepts of how we might tailor the attached logo mark to look even better and represent our brand more accurately, conveying:
-Purpose and impact
-Warmth, intimacy, & personalization
-Caring, insight, knowledge, & courage
To get a better idea for the rest of our brand and colors, you may visit our website: http://worthyleadership.com
Thank you for taking part in our logo design process!