Our company philosophy is to improve lives through simple, natural, human-centered design.
We would like a logo that resonates with everyone. Disabilities impact not just the individuals, but their family, friends, and loved ones.
(one co-founder insists that "innovation" appear in our brief somewhere. so here it is. the other co-founder insists that "epoch-making" makes its way into the brief as well. they have strange fixations..)
Our company is pronounced "A-lite" or "a-lite"
We have an idea of the general font style that we like: helvetica neue, but we are definitely open to other fonts
The feel we want is along the lines of our company philosophy - simple, natural, human centered, so the logo should signify the balance between design and utility, with a clean and firm permanence. By natural, we mean that our products when used, feel like a natural extension of the human body.
This logo will go on all our products, in the form of the logo + the product name, whatever that may be. For example, the crutches coming out in September will be the 'Aelite' Walker.