logo with strong recognition, high luxury branding, to evaluate Swiss medical quality

Kosmetik und Schönheit

Swiss Derma Clinic is a dermatology and aesthetic clinic with an excellent beauty and medical expertise, high-tech devices and high end client oriented services in the centre of Zurich. Our goal is to introduce you to the best dermatologist to take care of all your skin needs: 1) Medical: Prevention and treatment of skin health issues including skin surgery 2)Beauty: Maintenance of the skin quality and beauty, aesthetic correction, beautification, remodelling and rejuvenation of face (mostly) and body. The most common procedures are minimal invasive ones, like injectables (botox and filler), laser treatments, thread lifting, prp, mesotherapy, microneedling, injection lipolysis. Definition of target audience and their characteristics: - from 18 – 80 years, men and women - medical services offerings to wide mass of people from lower to very high income, basically to all who can provide a basic health insurance - all beauty medical treatments are mainly focused on middle class to high class income - beauty patients are mainly over 40 years and the majority is female (70%♀︎ vs 30%♂︎) - all beauty patients are defined as self-payer (no insurance coverage) - the challenge of our CD is to attract the average Joe and Jane who come to our clinic for classic medical dermatology treatments (they're securing a constant flow of new patients) as well as to attract the “self-payer” with a demand of highest quality, luxurious/deluxe (VIP) mostly aesthetic treatment - logo shall therefore focus on “medical beauty treatments” 70% female, middle class till high class audience (this will be our main cash cow) - women’s products often have lighter colors, bright or pastel colors, floral patterns, smooth lines, rounded shape, light weight and smaller size. - For men, everything is the opposite: dark colors, strict lines, square shapes, large, chopped fonts - Example when Dove decided to enter the male market , it changed the color to gray to provide a more “manly” look. Core values and corporate image: - High value, high quality, luxury, professional, clinical, individual (personalised medicine) - Health Spa atmosphere and design: relaxing, optimistic - Unique Selling Point: We cover a very bright range of dermatology, all beauty treatments are done by very experienced and certified Dermatologist(s) who understands Skin from A to Z - Dedicated team of medical specialists (certified doctors) Strategic objectives: - Drive awareness of the upcoming launch of Swiss Derma Clinic - Move target audiences along a continuum from awareness to booking of an appointment at the clinic - Drive awareness of Dermatology service offering, incite patients to move from dermatological service portfolio to cosmetic service portfolio (the latter being a key business unit) - Drive awareness of Cosmetic service offering

We have so far collected some logo designs (refer to current stage) but we are not so happy. Therefore we would like to put the word out to other designers. We have also attached a PDF of brands which are wearing or using our target audience.

Jede Design-Kategorie bietet Flexible Preise für jedes Budget. Die Kategorie Logo beginnt bei CHF 309.