Vantage Consulting:We help leaders build organizations people are proud to be part of & communities people want to live in by:
- Developing Leaders
- Building Healthy Organizations
- Resolving Conflicts
- Facilitating Public Policy Decisions
Our target audience is executive, board and sr. level leadership of both private & public organizations as well as government and tribal leadership.
Goals & Environment: We primarily work in Alaska. There are some very gifted and qualified consultants up here that do similar work. However, because of the informal/relationship based culture here - most of them have done very little to no work to 'brand' themselves well. Too often - there is an assumption that if an organization wants to get 'real' consulting they need to hire from outside. We'd like to change that and become the 'go-to' firm for our services. We believe a strongly professional image helps shift that.
We do work outside of Alaska and would like to expand that. So, we'd like to have a brand that can 'travel.'
Our competition is primarily other consulting firms. Some are local. Many of the contracts we want - with larger firms - are actually won by consultants who don't live in Alaska. We want to look like a more professional option then the local competition and a more knowledgeable option then the outside competition.
Specific local firms who we compete with but I also respect are: Foraker Group, Information Insights, Agnew::Beck. Outside firms whom we'd like to be like when we 'grow up': Table Group (Patrick Lencioni), Summit Consulting (Allen Weiss)
Values, Feelings, Messages: Expertise & effectiveness, Trustworthiness, Gain new perspectives, Solve complex problems.
People don't come to us because of advertising. A good logo won't make sales but a bad or mediocre logo may prevent them. A good logo will help differentiate us, help us stand out and be remembered.
I like active or bold imagery. I like imagery that suggests vision, perspective, opportunities, growth, team, etc. - along with the values above.
What I want: Right now I'm just looking for a logo. May want some follow up work. I also like good questions from designers.
What I don't want: Please - no initial based logos. Nothing overly 'techy' or space-age. Nothing snow flakey.
If you see designs that are not original, are trademarked, or copyrighted - please let me know and refer me to the original. I need a design I can use - and don't want to work with designers who are unethical.