Attached are my current logo and separate tagline - I bet you are just cringing looking at these they are so lame ;-)
One challenge I have is my company name - Instructional Solutions - does not reflect what we do. So, I would definitely like my tagline "Profit Through Clear Writing" to be included in the logo. I'm thinking that incorporating the initials "IS" may help some with branding our too-long company name.
My clients are professional business people. We advocate clean information flow, so I want a design that is professional, uncluttered, and clean.
I would like a logo that is transparent so it works on any background, or else a white background. My logo now is so lame that I trust your skills better than mine to improve this.
I do want it to be professional, modern, uncluttered, and convey a clean message.
This site has great examples of logos I like: https://www.intechnic.com/blog/worl…o-inspire/. I love these designs, from top to bottom order:
Spartan Golf Club
One Plus One
Circus of Magazines
Fork and Knife