I would like a red seal (like the files I attached in the brief) to be used in the logo - I had the idea of the "X" in Excellence being incorporated into the seal, so it looks like there is an x across the seal and the x is larger than the other letters. You could also use 'excellence' without the first 'e' - 'xcellence' - with the 'x' on the seal.
I think white background - the logo needs to be transferable to other colour backgrounds. I do like navy blue as it's professional and clean, however not sure how this will work with the logo I want. Perhaps gold lettering on white... with the red seal would look good.
I trust in your creativity.
Probably work on keeping the words on one line - VIP EXCELLENCE INTERNATIONAL" and then the slogan beneath it "Vision - Purpose - Inspiration". If you think the slogan is too much for the logo (too much text), try 2 versions with and without it.
I work with high profile people - including celebrities - so this logo needs to have a lot of class to it.
You could also play with the idea of including a white feather - somewhere in the logo ... with the seal, somehow. If it's not too much.
These are some ideas, I will update the brief as I see some of your designs come in.