We look forward to an appealing logo design that must be very simple but still needs to give a clear idea of the project aim.
We would like something that does not relate too much and directly to the “obesity world”. It would be good if the logo could transfer a positive message and be inspirational for those that will decide to use the platform.
The logo design must be usable in multimedia formats, printed materials, advertisements, websites and social networks.
In this respect, we would like to receive different master variants of the logo, suitable for use across all media channels.
The master logo is the preferred version but there will be instances where a secondary logo could be useful (e.g. third party users are unable to incorporate it as a whole) and also a single colour logo (e.g. special situations where print restrictions would mean in is impractical to print in full colour)
It would be a plus to receive an idea where the logo (or its tagline) could be used to create sub brands that partner organisation (i.e. local communities running a diet or activity campaign or initiative), can choose to demonstrate that it is part of the HEPCOM movement (also in combination with their logo campaign).
In this instance a key healthy eating or physical activity related word (e.g. walk, swim, cook) could be combined (as suffix or prefix) with the word "HEPCOM" to create a sub brand e.g. HEPCOM for walk
It’s important that people who see an HEPCOM sub brand can immediately recognise that it’s promoting positive healthy living projects in relation to either healthy eating or physical activity or both – there should be no ambiguity.