Thoughts on logo design
We are called Parkside because a) we are located right next to a park and b) because we want to communicate that we will focus on lowering emissions (and preserving our parks and green spaces)
We want a classic, simple logo – not gimmicky; communicates strength, simplicity, substance. We currently use the logo below on our documents.
Our clients will likely be large corporate entities – so we want to communicate that we are creative and practical with a strong commercial focus (rather than dyed-in-the-wool greenies)
Ideas that we like:
• A logo that is a word mark – green font, see above for the one we already use
• A logo that is a tree (accompanied by our name) – a simple, elegant, realistic representation of a tree, showing the beauty and complexity of branches, leaves, etc (at an art show, we saw a beautiful drawing of a tree that almost looked like a leaf).
• A logo that is a ‘ball of leaves’ – a cross between the tigerlily café logo (attached) and a Port Jackson fig tree. The design behind the tigerlily logo is something that we quite like (not the writing superimposed over the design). I have also attached a photo of a Port Jackson fig tree in our back garden, it’s a bit overgrown so not perfect but what we like is that it’s a very verdant, spherical tree with big leaves and wide, smooth trunk and branches.
• Interesting geometric pattern might be a possibility. Energetics logo is an example of one that we really like. They are much bigger entity than Parkside but operate in same space.
What we don’t like in a logo:
• Highly stylised trees
• Light bulbs
Values that we want to communicate:
• We want to help businesses and governments reduce emissions (we’re about action, rather than more talk!) and we will provide frank and fearless advice about how to do this.
• We’ll say what we think, even if it’s not popular or trendy; we won’t green wash our advice to sell more work.
• We deliver results, we are practical, we are honest – we are grounded in what works, what doesn’t and what is likely to work based on deep technical expertise in energy devices
• We think there are opportunities to reduce emissions now that are cost-effective and practical, they require technical expertise to solve the issue, they may not be the ‘sexiest’ technologies around but we think they will work
• Ultimately, we want to develop energy solutions that will lower emissions. Our solutions will work anywhere, but primary/initial focus is on solutions for Australia