Solstice: clean, minimalist logo appealing to venture capitalists and tech startups

Technologie

Solstice is a consulting an advisory firm, that works with digital health technology companies and venture capital firms. I chose the name "Solstice" because I wanted to evoke the imagery of "light / illuminating the way" for my clients.

I want the logo to be minimalist, clean and look like a tech / startup logo. I'd like the logo to use lowercase letters and perhaps 2 colors. I was originally thinking black letters with a gold / yellow accent to incorporate the image of a sun (but not in a manner that appears too cartoon-like). While black and yellow / gold was the original thought, I'm open to use of other colors. Nothing feminine or whimsical. Also open to incorporating a minimalist interpretations of a "solstice." I've attached a couple logos that I like (particle, crowdspring), 2 hand drawn "solstice" sketches and 1 "solstice" logo option I created using a graphic design website. Comments below. particle / crowdspring logos - I like the soft lowercase lettering in these logo examples. I especially like how they incorporate a little bit of detailing (i.e. dots on the "p" and "e" for particle / broken "o", "d", "p" and "g" in crowdspring). Hand-drawn "solstice" sketches - I like the look of my "solstice" sketch set on top of the yellow / gold circle (which evokes imagery of a sun). I also like the fact that it's simple and the logo can be turned into a square infographic (sketch of an "s" laid on top of the gold circle, which I sketched underneath the full "solstice" logo). "solstice" logo I created on graphic design website - In this example, I brought in the solstice theme with the yellow "o." I like the font and subtle detailing in the "t".

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