We see the polar bear as a symbol of the earths strength but also vulnerability, as the image of the starving polar bear shows that we as people are impacting on the earth and we must take responsibility going forward. The polar bear mum and cub is our image that we want to project as a responsible carer of the future environment.
At the same time we need a clean simple design as we will be using the final logo design as a silhouette and a watermark in products we make.
We like the SmarterLite logo name stile of a modern font like Calibri but we would like a clear distinction of our font as that forms the part of the logo and makes us different.
We look forward to designers wanting to have an impactful modern clean design to address the issues we want to face. Our products are renewable stored light, as they absorb existing light (indoor lighting and outdoor sun) and then store that light and emit all night long, providing new visible solutions for built infrastructure.
This way an EXIt signs, or a FIRE signs, or any other type of indoor or outdoor sign, lime a mum and child crossing the road become more visible and more safe, while not using wired lighting, which needs extra energy to run and impact the earth.
We look forward to a logo design solution that people will see globally into the future.