AssistedCare at Home is the parent company. There is also a sub-brand named ElderCare is a subsidiary that will be a separate logo, but not part of this contest. We’ll provide a bit of information for both in this brief for contextual understanding, but we would like to pursue the parent brand first (AssistedCare at Home) for the purposes of this contest.
AssistedCare is a family of companies working together to provide an extensive range of in-home health and long-term care services to meet the needs of their clients.
They are locally owned and operated, committed to unsurpassed quality in-home care.
The services that AssistedCare provides:
Falls Prevention Therapy
Medical Social Work
Target Audience for AssistedCare:
Physicians or nurses/office staff at physician offices (Skews female)
Hospital discharge nurses and social workers (Female age 35-55)
Assisted Living Facilities
Direct consumers of home health services (often family of loved ones who need compassionate and professional care)
Note for #1, #2 and #3 above: They are responsible for referring patients to a home health provider that they are confident will keep them out of the hospital and provide high-quality, compassionate care.
Eldercare services include:
Alzheimer and Dementia Care
Companionship and Personal Care (cleaning up, bathing, shopping, helping with technology, light cooking)
These are private pay clients and usually have higher expectations than Medicaid services
Target Audience for ElderCare:
Adult children (commonly daughters, but could be other family members) of elder patients who need more care than family can provide.
Across both brands, our customers are looking for safety, compassion, and confidence that we can provide exceptional care.