We are a group of licensed psychologists specializing in psychotherapy (counseling) services for people dealing with psychological, emotional and behavioural problems such as anxiety, depression, trauma.
We are centrally located in downtown Toronto, a cosmopolitan city. Our clients are adults that range from middle to upper class incomes.
The title 'Toronto Psychology Clinic' was chosen as it shows potential clients we are based in Toronto. But there are a lot of other practices that include 'Toronto' and 'Psychology' . We want a logo that makes us recognizable and different from the others.
WHAT WE ARE LOOKING FOR IN A LOGO:
- Abstract and Simple/Minimalistic
- Conveys positive qualities. Think of ideas like growth, progress, resilience, motivation, possibility, change, compassion, warmth, calmness, tranquility, insight and hope.
- Modern, clean and professional.
- Don't make it too complicated, we like good use of white space (negative space) in design.
- logo be complete on its own as well as next to our business title so we can easily use it in our email signatures, letter head, website header,
- not generic/overused
Psychology has nothing tangible so practices like ours use abstract or organic symbols. You can use natural objects if you can put a unique twist on it or if it is abstract (e.g. leaf, sun, tree, flower, lotus) but you do not have to. Animals (birds, butterflies) do not work.
We created pinterest board so you know what kind of logos we drawn to in terms of concept (not necessarily the object in it)
Here is our website http://www.torontopsychologyclinic.ca. As you can see it really needs a logo so we can build a better website around it.
Here are two psychology clinics with logos I really like because it captures what I describe above. Please do not copy as they are in Toronto and the owners are my colleagues:
CFIR: Novel, unique, abstract logo. Looks like a leaf, egg or nucleus, all convey positive idea of new beginnings.
Roncesvalles Psychology: Simple and abstract yet conveys positivity, you see it looks like the sun (hope), it shows colours progressively getting lighter (things getting better). It also connects to the main letter in the title (Roncesvalles is an area in Toronto where practice is located).