This book talks about sustainable urban mobility showing case studies of universities. Despite this, we want to reach the public university but not only.
Mobility Management: The objectives of this movement are based on the incentive to change mobility behavior , guiding the population to more sustainable transport choices.
It can be said in general that usually adopted strategies are focused on parking management system , car-sharing ( carpooling ) , incentive schemes for use of public transport and promoting greater infrastructure for pedestrians and cyclists
Specifically some actions can be : bike rental , improving conditions for pedestrians, bike paths, ride (car sharing) , parking charges , public transport provision , decreased violence in bus stops and on the bus . Urban renewal . Provide alternate routes by bus to rush hour ....
All change occurs stage and the book talks about a model to explain each stage of changing a behavior....
In addition, we must not forget the subtitle : Challenges and strategies adopted to university campuses.
Moral: behavior change, less car!
Rather that the book was not only green because it has the word sustainable in the title. The publisher does not allow the book title and author's name are in alta.Se box used text boxes used on the cover , they should have their rounded edges .
The publisher recommended that the covers must be three-dimensional , flashy , sharp and clear , preferably with bright colors and images and clear illustrations .
You can use photo or illustration .
I believe the solution of traffic problems in cities will come from the management of mobility and would like the cover had some of that inspiration as well.