Web site looks ok to me but then I am bias because I put it together. It needs the attention of an artist to bring to life the site and its products.
Sweet Tooth & Sugar Free
The site http://www.sweets4all.net put together using software called SunShop from http://www.turnkeywebtools.com you can use the demo site there.
I believe this software to be open ended. I am not in any way knowlegable about programming, If I can not point and click I can not do it, So please, bear that in mind when we talk about the site. I just know the basics.
What I am looking for is a user friendly site that looks good. It will have to be SEO for the UK market. I know you will need more information than what I have here. As I have said this is all new to me, anyway have a look and please get back to me.The prize tag of $500 may or may not be right you tell me.